What is Build in Public Content?
Last updated: March 2026
Definition
Build in Public Content — Build in public content is any social media post, thread, or update where a founder or maker transparently shares their product development journey — including wins, failures, metrics, decisions, and lessons learned — with their online audience in real time.
Types of build in public content
Build in public content falls into several categories:
Progress updates: What you shipped this week, metrics you hit, milestones you reached. These are the backbone of building in public.
Decision posts: Explaining why you chose one approach over another — technology stack, pricing model, target audience, feature prioritization.
Failure stories: What went wrong, what you learned, what you'd do differently. These consistently outperform polished success stories in engagement.
Behind the scenes: Screenshots, wireframes, code snippets, design iterations. Showing the messy process of building.
Revenue transparency: Sharing MRR, ARR, churn rates, and growth metrics. The highest-engagement category but requires comfort with vulnerability.
Why build in public content works
Transparency builds trust faster than marketing. When founders share their actual journey, audiences develop genuine connection with both the founder and the product.
According to community data from Indie Hackers and X, founders who share build-in-public content consistently see 3-5x faster audience growth compared to founders who only post product announcements.
How Ravah helps create build in public content
Ravah stores your product context and generates build-in-public content from your weekly progress. Instead of staring at a blank screen wondering what to share, you log what you shipped and Ravah turns it into structured posts.
Related terms
Frequently asked questions
What's the difference between build in public and content marketing? +
Content marketing creates educational content to attract leads. Build in public shares your actual product journey transparently. They overlap but have different goals — content marketing drives traffic, building in public builds trust and community.
What platforms are best for build in public content? +
X (Twitter) and LinkedIn are the two primary platforms. X is better for real-time updates and developer communities. LinkedIn is better for longer narratives and B2B audiences.
put this into practice
Ravah turns product knowledge into social content. Set up once, generate weekly. Built for founders.