two audiences. one product. twice the content problem.
You're building for both supply and demand. Your content needs to attract sellers AND buyers, landlords AND tenants, freelancers AND clients. Ravah stores context for both sides of your marketplace and generates content that speaks to each.
The problem
Different audiences, different messaging
A post that attracts freelancers to your platform might repel the clients you need. You're constantly context-switching between two fundamentally different audiences.
The chicken-and-egg content problem
You need supply-side content to attract providers and demand-side content to attract users. Both need to happen simultaneously.
Marketplace progress is hard to communicate
'We grew 30% MoM' — but is that supply or demand? GMV or transactions? Marketplace metrics are complex and hard to simplify for social content.
You're competing with platform brands
You're up against Fiverr, Upwork, Airbnb-level brand awareness. Your content needs to carve out a niche, not compete on volume.
How Ravah helps
Dual-audience context
Ravah stores your product context for both sides of the marketplace. Generate supply-side content on Monday, demand-side content on Wednesday — both grounded in your actual platform.
Marketplace metrics → stories
Log your metrics — transactions, GMV growth, user milestones — and Ravah turns them into compelling stories for build-in-public audiences.
Niche positioning content
Ravah knows your specific niche. Instead of generic marketplace content, it generates posts about your unique vertical, approach, or audience.
Supply-side recruiting content
Need more sellers/providers? Ravah generates content specifically designed to attract the supply side of your marketplace.
Example output
1,000 transactions on our marketplace. the first 100 took 4 months. the last 100 took 11 days. what changed? we stopped trying to attract everyone and focused on one vertical. design freelancers → SaaS companies. the niche is the moat. when both sides know exactly who the platform is for, trust builds faster. next milestone: $100K GMV.
Frequently asked questions
Can Ravah generate content for both sides of my marketplace? +
Yes. Set up your product context with both audience segments — supply side and demand side. Ravah generates content tailored to each audience from the same product foundation.
How do I talk about marketplace metrics publicly? +
Ravah helps you translate complex marketplace metrics (GMV, take rate, liquidity) into accessible stories. You decide how much to share, and Ravah frames it in a way that's compelling for your audience.
ready to ship and share?
Set up your product context in 5 minutes. Get your first week of content — free.